General Musings on Industry Insights, Trends, or Whatever Else I'm Doing

June 1, 2017

Like I said in my previous blog post, before promoting your company, it's essential to define your brand. Failing to do so can actually deter clients (as I learned early on while trying to grow my business). That post also contained a stern warning about the Champagne...

May 19, 2017

When I moved to Boise, I wanted to hit the career reset button. I had worked for six years as a middle school French teacher, and I didn’t intend to resume that. I thought I would just be happy to stay home with my daughter (who was one year old at the time) but after...

April 12, 2017

Although I usually prefer to boycott all sporting events (not as an ethical statement-- I just think they're boring), I watched this year’s Super Bowl for two reasons. 

One, I am incapable of refusing any situation where I can eat my weight in guacamole and hot win...

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